State Senator Julie Morrison at a press conference for SB 2662

SPRINGFIELD – Nicotine companies marketing to kids is nothing new but now they’re creating vapes that are designed to appear to be school supplies, like a highlighter. State Senator Julie Morrison passed a measure to prevent these products from being advertised to children.

“The dangerous and addictive nature of nicotine consumption is the reason I have taken a strong stand on this issue,” said Morrison (D-Lake Forest). “We should do everything in our power to make it impossible for children to obtain and conceal tobacco products.”

Educators have complained to the Illinois Department of Healthcare and Family Services about finding electronic cigarettes on school property that are designed to look like school supplies such as highlighters, erasers and pencil sharpeners. Senate Bill 2662 would prohibit the advertising, marketing or promoting of an electronic cigarette in a manner that is likely to cause an adult to mistake it for an object that is anything other than what it is, a tobacco product.

“We expect public policy to protect children from harmful substances such as nicotine,” said Morrison. “This measure will prohibit tobacco companies from pulling the wool over the eyes of educators and guardians whose job it is to keep kids safe.”

Senate Bill 2662 passed the Senate on Tuesday and moves to the House for further consideration.